Description:
Each issue of Cultured is a lavish and visually stimulating experience that transports our readers to a world of unparalleled creativity and innovation. Cultured is an authoritative voice in the world of art, design, and architecture. In partnership with esteemed brands such as the Armory Show, Dallas Art Fair, Design Miami/, Frieze New York, Fog Art Fair, Guggenheim, Maison Objet, Scope, and YoungArts, Cultured has created captivating branded content that has left an indelible mark in the industry.

Over my tenure with Cultured, I elevated the magazine’s image through development and execution of creative editorial design in accordance with brand goals and subscriber expectations. Oversaw page layout designs and press-ready output material development for unique oversized magazine format. Created advertisements, brochures, invitations, posters, direct mail and digital campaigns as needed. Drove establishment of the company as a top-tier magazine design boutique for high-end domestic and European brands, and drastically increased subscriptions and advertising profits. Created website platforms, web ad banners and email marketing campaigns to ensure reader engagement both online and off, event planning and subscription sales. Increased digital media following and engagement by overseeing curated content.

I also played a key role in planning and creating exclusive events and content throughout the years by partnering with top luxury brands, including Alexander McQueen, Balenciaga, Hermès, Louis Vuitton, Tom Ford, Hublot, Valentino, Saint Laurent, NET-A-PORTER, Givenchy, Cartier, Gucci, Céline, and Harry Winston.

Press coverage:
The Hollywood Reporter, The Miami Herald, Miami Design District, World Red Eye, The Business of Fashion, Forbes and WWD.

Accolades:
Received AAF Gold ADDY Award, Magazine Design, 2014, 2015, 2016, 2017