Carter’s Inc. & OshKosh B’gosh
Services:
Art direction
Graphic design
Photo retouching
Language translation
Description:
Carter's, Inc. is the largest branded marketer of apparel and related products exclusively for babies and young children in the United States and Canada. The company owns two of the most recognized brands in the marketplace, namely Carter's and OshKosh B'gosh.
In my role, Designed, collaborated, and developed seasonal retail graphic concepts to support the achievement of financial plans and the evolution of the Carter’s and Oshkosh brands. Specifically, I have successfully developed and designed window elevations, posters, point-of-sale signs, and decks that were on-trend and relevant to the brands’ target customers. I performed photo retouching on international retail print campaigns. Additionally, I established standards and lead the translation of in-store creative from English to Spanish for deployment.
Moreover, I have conducted research and prepared inspirational trend boards using creative methods to stay current with industry trends and provide innovative ideas for the brands.
president’s day co-branded campaign
I developed a co-branded retail campaigns for Carter's x OshKosh B'gosh. Featured here is their President's Day in-store signage campaign, which included window elevations, in-store creative marketing, point of sale signage, and photo retouching. I expanded Carter's marketing reach by translating the creative materials from English to Spanish and developed standardized bilingual window elevations and in-store signage for the brand.
In-store signage
