Southern Methodist University (SMU) x Miller Zell
Services:
Brand marketing
Creative direction
Video production
Description:
Miller Zell's recent engagement with Southern Methodist University (SMU) is a compelling story that fully exemplifies our end-to-end service offerings. To bring this project to life, I meticulously orchestrated the talent of creative, digital, and marketing team members and traveled to SMU to capture captivating video footage of the Hughes-Trigg facility, along with conducting in-depth interviews with three key SMU contacts.
The result is a dynamic marketing video that showcases the glowing testimonials of our clients and the incredible digital installation at Gallery 1911. We are thrilled to leverage this high-quality footage in various ways, including featuring it on our website and in traditional collateral, as well as incorporating it into our case studies highlighting this project. This successful collaboration with SMU serves as a testament to the exceptional level of service and commitment that Miller Zell consistently delivers to our valued clients.
Immersive Student Experience
Optimize your university’s brand story & foster a brilliant student experience. Miller Zell delivered the renovation of “Gallery 1911” in less than five months, executing an innovative branded environment that was interactive and customizable, one that zeroed in on what was great about SMU’s past and its vision of the future.
Social Media Spotlight
This carefully crafted social media video post features two key SMU contacts who highlight their partnership with Miller Zell and success of the Hughes-Trigg project.
SMU VIDEO CASE STUDY STORYBOARD
Organizing and categorizing the numerous assets was a crucial step in bringing this story to life. This allowed us to identify the most impactful pieces of content for each of our marketing messages, ensuring that we convey our message with clarity and power. With every asset carefully curated and placed, we were confident that the story resonated with our audience.
