Miller Zell
Services:
Creative direction
Brand marketing & strategy
UX/UI design
Video production
Description:
Miller Zell is a top full-service retail experience company based in Atlanta, GA. Our fully integrated, end-to-end solution combines retail strategy, design, installations, graphics, project management, digital, and production, resulting in exceptional brand experiences for clients and shoppers.
Over my tenure with Miller Zell, I developed, produced and directed consistent brand creative assets for strategic marketing deployment. This included creating brand standards for the visual, tone, and messaging elements of the Miller Zell brand across all communication channels. I also executed a robust marketing strategy, shaping brand decisions and assisting in core positioning and messaging development. As the creative lead for the corporate website revamp, I oversaw the design and implementation of an intuitive website that effectively communicated Miller Zell’s brand and unique selling proposition to the retail industry. To increase engagement and operational growth, I innovated the content development approach by creating multimedia assets that brought our brand to life in unique ways.
Miller Zell Show Reel: Bring yOUR BRAND TO LIFE
As part of our strategic marketing approach, we aimed to enhance our content by creating multimedia assets such as videos, articles, blogs, and audio, that would creatively bring our brand's position to life.
Creative Development
The visual direction for the Miller Zell showreel included a storyboard and visual style frames for reference. I directed a focus on a visual layering of creative assets to illustrate our concept to completion marketing positioning.
