PÜR Beauty
Services:
Brand design
Packaging design
Digital design
Description:
PÜR, known as 'The Complexion Authority', has established itself as a premier destination worldwide for exceptional mineral-based makeup and skincare solutions.
I served as a senior graphic designer for PÜR. I created and implemented various visual marketing strategies, both in-store and online, to cater to national and international distributors and retailers. These include renowned entities such as Lionsgate, NBC’S Today Show, HSN, The Shopping Channel, ULTA, Kohl's, Marks and Spencer, Beauty Bay, and Feelunique, amongst others.
I assisted in creating and executing campaign collateral for PUR’s Holiday Quick Pro Collection. The resulting project suite includes a digital presence, email newsletter campaigns, editorial, product packaging and a custom direct mailer box. The branding and unique designs have allowed for seamless incorporation of PÜR’s luxury cosmetic DNA into various projects.
A FOCUS ON BRANDING AND PACKAGING
I oversaw the successful development and creation of designs and cosmetic labels. I created a custom direct mailer and packaging through ideation, group brainstorming and renderings. Finalized presentations through to layouts on dielines for final production. The goal was to implement and interpret the brands luxury cosmetic DNA onto every touchpoint.
PÜR Beauty’s digital presence
Digital marketing suite included standardizing and creating email marketing campaign, social media imagery and custom iconography.
