Description:
Micro Center is developing industry-leading shopper and associate experiences by using strategic store design and digital solutions to eliminate friction along the path to purchase. With a unique focus on computers and related products, Micro Center offers more computers and electronic devices than any other retailer.

As an art director on set, my role involved selecting key moments to shoot onsite. I organized, developed, and directed a strategic shoot that would showcase the brand refresh for Micro Center. I worked closely with the photographer to determine how each vignette would be set up. Photographing key moments was essential, including overhead directional signage, in-department directional wayfinding, upper soffit graphics, digital screens, and custom merchandising fixtures.

Accolades:
Shop! Design Awards, Gold Winner, 2023